ARE ANKLE SPRAINS JUST PART OF THE GAME?
Why are ankle injuries accepted as status quo?
MAYBE IT'S BECAUSE
We've all tried braces, tape, physical therapy, yoga, or even surgery AND STILL SUFFERED FROM SPRAINS
OR BECAUSE
Ankle sprains are responsible for the most missed playing time in the NBA, and IF THEY GET SPRAINS, IT MUST BE NORMAL
WHAT IF IT'S NOT NORMAL?
Most sneaker brands cut costs and maximize sales by selling shoes that double as "performance" and lifestyle products.
- Would you wear a football cleat to brunch?
- Why should a basketball shoe be any different?
The tape and ankle brace industries ($500M and $850M) inhibit motion with mixed results while giving sneaker brands an excuse not to innovate.
Nearly all NBA players tape, but 25% of players sprain their ankle every season. Is that what you call a solution?
STATUS QUO
ANKLES AT RISK
PIVOT 1.0
PLAY WITHOUT FEAR
BASKETBALL NEEDS EQUIPMENT
A dynamic, contact sport, maybe basketball shoes shouldn’t look like running shoes. But over the past decades, basketball shoes have gotten cheaper, lower, and narrower.
That’s why we’re changing the game with The Pivot 1.0. Designed to prevent the game's most common injury AND elevate performance.
The Pivot 1.0
Built To perform
No detail was overlooked to make sure that the Pivot 1.0 performs at the highest level
Balance
Step on toes
A wide toe box enhances your body's natural stability. ReAxon outriggers are slightly raised off the ground, preventing inversion in dangerous situations, adding balance on hard lateral cuts and stops, and disappearing when moving forward and back.
Reactivity
No foot-lag
Other shoes can have a lag between when you pick up your foot and when the shoe follows. Our Flex Lock Straps provide such strong lock in that there's no foot lag. That means where you go, the shoe goes - no milliseconds lost.
TRACTION
Full length herringbone
Many brands use the bottom of the shoe to tell a story. We only have one story to tell: stop on a dime traction.
Full length heel to toe herringbone for fast sprints and stepbacks. Lateral herringbone for quick cuts and defensive slides. A pivot point for multidirectional movement.
It's not rocket science.
DEPTH
Banked curving to get low
Added curvature in the medial forefoot gives extra traction when getting deep on changes of direction. For the shiftiest players.
Comfort
Fresh feet all game
Forefoot bounce pad, heel poron crash pad, hard arch support shank, full length memory foam, ETPU strobel, and EVA.
Everything you need to keep your feet feeling fresh game after game, day after day.
Play without fear
Medically Backed
Designed with input from top orthopedic surgeons, podiatrists, and physical therapists.
An Integrated System
The Pivot 1.0's features work together to provide next-level performance on the court.
ReAxon Outriggers
Outriggers in the forefoot and heel prevent inversion before it even happens, coming into contact with the ground first in dangerous situations and allowing your body to balance.
Flex Lock Straps
Dual straps are built into the shoe to lock in your heel and foot, while also keeping motion within a safe range. Anatomically designed to reinforce key ligaments.
Dual Heel Counters
A soft inner heel counter hugs the heel, while a hard external heel counter locks it in place under extreme force.
Performance Insole
Every Pivot comes with a performance insole with arch support, heel crash pad, forefoot bounce pad, and a deep heel cup to support and orient the foot.
Midfoot Containment
Medial and lateral webbing goes from the laces to the base of the shoe, providing customizable lockdown and added strength.
Wide Toe Box
A wide forefoot area enables natural toe splay and enhances balance. Most basketball shoes have a narrow toe box that impedes the body's natural balancing abilities.
